pink isn’t just ‘pink’ anymore

Out of guilt for missing a breast cancer fundraiser last night, I thought I would wander the internet a little this morning, but then I grew disturbed. Google ‘breast cancer funding’ then google ‘breast cancer merchandise.’ It’s a little outrageous the difference.

It kind of confirms my suspicions that this devastating disease which deserves our respect has been hijacked by a bunch of sick businessmen. I find it ridiculous that they are profiting off this pink merchandise. A small fraction of their markup actually ends up going towards breast cancer research, and the rest to the companies.

I do not mean at all to diminish anyone’s suffering or to disrespect anyone living with cancer or their friends and family, but please understand my meaning: it just seems wrong to me for a disease to be a brand.

Perhaps it’s one of those ‘the end justifies the means’ and that this is tolerable because at least some money is getting to breast cancer research, but it all just makes me feel a little uneasy. I’m interested in reading the latest statistics on different funding dollars for different types of cancer, but I just could find them anywhere on the internet. Perhaps I didn’t look hard enough.

I’m not entirely sure what else to say. I’m sure this seems offensive enough for now.


Update to last Saturday’s post:

Yesterday I saw pink toilet paper. PINK. TOILET. PAPER. If this isn’t a sign of the apocalypse, I don’t know what is. Companies profiting off the breast cancer “brand” is really starting to get to me. They make way more off those products than actually gets donated to breast cancer research, btw.


Author: Ashleigh Rajala

Ashleigh Rajala is an award-winning writer whose work has appeared in numerous journals, both online and in print. She is passionate about using story-telling to build community in Surrey BC, where she lives and works on the unceded traditional territory of the Coast Salish peoples.

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